SEO Case Study — Cash Home Buyers

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Client Background

Overview
Cash Home Buyers is a UK-based company that offers simple, stress-free solution like buying homes, land, and commercial properties across the UK in any condition and have an experience of over 40 years. To boost visibility, we focused on SEO essentials that focused on fixing technical issues, updating content, and targeting high-intent, location-specific keywords. We also built content hubs, improved off-page signals, and enhanced site structure for better crawlability.

1355%

Increase in Impressions

66.67%

Selling Rate

33.33%

Buying Rate

2m 45s

Average engagement time

There was significant and strong progress in visibility, jumping from 4,285 to 62,387 impressions over three months. However, the site’s clicks increased from 29 to 41 revealing a gap between visibility and user engagement. especially on high-impression pages like the homepage, with a CTR of 0/08%. Improving meta titles, descriptions, and content relevance became essential to drive more meaningful engagement.
The rankings had an initial average position of 63.44 across 42 tracked keywords and getting into the top results was difficult. While some high-performing keywords like “sell and rent back your home” began to stand out with a 66.67% CTR, few others showed lower positions. Additionally, branded search terms improved in rank but remained limited in volume, signaling the need to expand awareness and authority through strategic content, backlinks, and local SEO. Balancing technical improvements with content development was key to setting the stage for sustainable organic growth.

Technical SEO Enhancements:
- We fixed broken links, boosted site speed, and optimized for mobile in line with Google’s mobile-first indexing.
- We also implemented schema markup for property services to improve search visibility and enhance rich results.
On-Page Optimization:
- We refreshed key pages like “Sell and Rent Back – The Ultimate Guide” with high-intent keywords such as “sell and rent back”.
- Optimized meta titles and descriptions
Strengthened Site Structure:
- Internal linking was improved to enhance user navigation and distribute link equity effectively across priority pages.
Off-Page Efforts:
- We secured high-quality backlinks via guest posts and local UK directories to build domain authority.
- Our focus on local SEO boosted visibility in geo-targeted search results.
Content Development:
- Existing pages were updated for keywords like “cash home buyers” and “sell my commercial property”.
- New blogs addressed niche queries like “how does sell and rent back work”.
- This supported both informational and transactional search intent.