• Overview: Our client, a passionate basketball coach, approached us with a newly launched Wix-based website aiming to attract more local clients for private and group coaching sessions. Despite a clean design, the site had zero visibility on Google and wasn’t generating any organic leads.

• Turning Visibility Into Clicks
• Our initial challenge was bridging the gap between impressions and engagement. Keywords like “ADHD tutoring” and “Autism tutoring” did gain significant visibility (134 and 90 impressions respectively), although the click-through rates remained mediocre. All this make it was clear we had strong visibility but needed to fine-tune targeting, improve meta content, and better match searcher intent to increase traffic from these high-opportunity terms.
• Balancing Growth with Precision
• The website attracted traffic from outside the UK, including over 2,500 impressions from the US, there was a point of balancing local relevance with global reach. While this international visibility is a promising signal, the primary goal remained the same – growth within the UK. This meant developing a strategy to localize content and SEO focus without losing the benefits of broader search interest. Sticking to the our was the major mission that drove this project hassle-free.

Solution

• Technical SEO Excellence:
  • We addressed crawlability, improved site speed, and optimized the mobile experience to ensure the site was accessible and user-friendly.
• Audience-Aligned Content Creation:
  • We created focused landing pages for key topics including EHCP, ADHD, Autism, SPD, SEMH, Dyslexia, and speech and language disorders. Each page was designed to speak directly to the needs of neurodivergent learners and their families.
• On-Page SEO & Internal Structure:
  • We refined meta titles, descriptions, and headers while improving internal linking to boost relevance, search performance, and user navigation that also ends up helping Google better understand and rank the content.
• Off-Page Authority Building:
  • We earned backlinks from reputable educational and neurodiversity websites, while supporting outreach through guest blogging and strategic social media amplification.
• Keyword Precision & Long-Tail Targeting:
  • We focused on high-intent, niche keywords like “flexible tutor jobs for neurodivergent learners,” using insights from tools like Ubersuggest to attract qualified traffic ready to convert.
• The Challenges:
  • Turning Visibility Into Clicks
  • Our initial challenge was bridging the gap between impressions and engagement. Keywords like “ADHD tutoring” and “Autism tutoring” did gain significant visibility (134 and 90 impressions respectively), although the click-through rates remained mediocre. All this make it was clear we had strong visibility but needed to fine-tune targeting, improve meta content, and better match searcher intent to increase traffic from these high-opportunity terms.
  • Balancing Growth with Precision
  • The website attracted traffic from outside the UK, including over 2,500 impressions from the US, there was a point of balancing local relevance with global reach. While this international visibility is a promising signal, the primary goal remained the same – growth within the UK. This meant developing a strategy to localize content and SEO focus without losing the benefits of broader search interest. Sticking to the our was the major mission that drove this project hassle-free.

Results

• 11,100 total search impressions resulting in major boost in overall visibility. 311 total clicks with a 2.8% CTR in website
• Keyword position ranking at #1 mobile / #2 desktop for “Flexible tutor jobs for neurodivergent learners.”
• Keyword position ranking #1 desktop / #2 mobile ranking for “Flexible work for neurodivergent tutors.”
• 7.68% homepage CTR from 3,358 impressions and 258 clicks, proving it’s a high-performing entry point.