• Overview: Our client, a passionate basketball coach, approached us with a newly launched Wix-based website aiming to attract more local clients for private and group coaching sessions. Despite a clean design, the site had zero visibility on Google and wasn’t generating any organic leads.

• Built on Wix with limited technical SEO configurations.
• No keyword optimization or on-page structure.
• Low domain authority and no backlinks.
• Not listed on local directories or Google Business Profile.

Solution

• Technical SEO Enhancements:
  • Fixed page titles, meta descriptions, and header tags.
  • Improved URL structure and mobile responsiveness.
  • Connected Google Search Console and ensured sitemap indexing.
• On-Page SEO:
  • Researched high-intent keywords like “basketball coach near me”, “private basketball training Grimsby”.
  • Optimised service pages and created localised content to target the right audience.
  • Added schema markup for local business.
• Local SEO & Google Business Profile:
  • Created and optimised a GBP (Google Business Profile)
  • Built citations across relevant sports and local directories.
• Content & Engagement:
  • Added blogs focused on basketball drills, tips, and coaching techniques to bring in niche traffic.
  • Encouraged client testimonials and added them to boost trust signals.

Results (in 90 Days)

• 1st Page Ranking for Basketball coach Grimsby
• 1st Page Ranking for Private basketball lessons near me
• 1st Page Ranking for Wix basketball coaching site Grimsby