SEO Case Study — Basketball Coaching Website on Wix
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SEO Case Study — Basketball Coaching Website on Wix
Client Background
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Overview
Our client, a passionate basketball coach, approached us with a newly launched Wix-based website aiming to attract more local clients for private and group coaching sessions. Despite a clean design, the site had zero visibility on Google and wasn’t generating any organic leads.
780%
Increase in Organic Traffic
Top 3
Local Search Visibility
10
Times Leads increase
Ranked
#1 on mobile, #2 on desktop
Challenge
- Built on Wix with limited technical SEO configurations.
- No keyword optimization or on-page structure.
- Low domain authority and no backlinks.
- Not listed on local directories or Google Business Profile.
Strategy & Approach
Solution
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Technical SEO Enhancements:
- Fixed page titles, meta descriptions, and header tags.
- Improved URL structure and mobile responsiveness.
- Connected Google Search Console and ensured sitemap indexing.
-
On-Page SEO:
- Researched high-intent keywords like “basketball coach near me”, “private basketball training Grimsby”.
- Optimised service pages and created localised content to target the right audience.
- Added schema markup for local business.
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Local SEO & Google Business Profile:
- Created and optimised a GBP (Google Business Profile)
- Built citations across relevant sports and local directories.
-
Content & Engagement:
- Added blogs focused on basketball drills, tips, and coaching techniques to bring in niche traffic.
- Encouraged client testimonials and added them to boost trust signals.
Performance Overview
780%
Increase in Organic Traffic
Top 3
Local Search Visibility
10
Times Leads increase
Ranked
#1 on mobile, #2 on desktop
Results
Results (in 90 Days)
- 1st Page Ranking for Basketball coach Grimsby
- 1st Page Ranking for Private basketball lessons near me
- 1st Page Ranking for Wix basketball coaching site Grimsby