SEO Case Study — Logistics Company Recovery
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SEO Case Study — Logistics Company Recovery
Client Background
- Overview: A mid-sized logistics company offering end-to-end supply chain solutions experienced a sharp drop in online visibility and client enquiries after a major Google algorithm update in March 2023. The sudden decline in rankings affected their digital performance and slowed business growth.
40%
Organic Traffic
25%
Increase in Enquiries & Bookings
30%
Drop in Bounce Rate on Mobile
Top 10
Google Rankings for keywords
Challenge
- Key SEO Challenges
- Technical SEO Gaps
- Poor Core Web Vitals (slow LCP, unstable CLS).
- Mobile usability issues, leading to high bounce rates.
- Sitemap and robots.txt errors blocking search engine crawling.
- Outdated or missing structured data (schema markup).
- On-Page SEO Issues
- Thin, outdated content not aligned with user search intent.
- Weak or missing keyword strategy.
- Poorly written meta titles/descriptions and header structure.
- Broken internal linking that limited content discoverability.
- Off-Page SEO Gaps
- Lack of high-quality backlinks.
- Inactive social media presence.
- Few client reviews or testimonials to build trust.
Strategy & Approach
Solution
-
Technical SEO Fixes:
- Improved Core Web Vitals through image compression, CSS/JS optimisation, and CDN setup.
- Rebuilt mobile-friendly layouts for key service pages.
- Reconfigured sitemap and robots.txt to improve indexing.
- Implemented modern schema markup for services and blogs.
-
On-Page SEO Overhaul:
- Rewrote all service page content to match user intent.
- Integrated high-intent keywords and FAQs.
- Optimised all meta tags and page headers.
- Built an effective internal linking structure.
-
Off-Page Strategy:
- Ran backlink outreach campaigns for domain authority.
- Reinvigorated social media content and engagement on LinkedIn & Twitter.
- Collected and showcased client reviews to boost credibility.
Performance Overview
40%
Organic Traffic
25%
Increase in Enquiries & Bookings
30%
Drop in Bounce Rate on Mobile
Top 10
Google Rankings for keywords
Results
In 6 months
- +40% Organic Traffic
- +25% Increase in Client Enquiries & Bookings
- 30% Drop in Bounce Rate on Mobile
- Top 10 Google Rankings for core logistics keywords
- +40% Growth in High-Quality Referring Domains
Conclusion
- The SEO recovery strategy successfully restored search visibility, improved engagement metrics, and accelerated business growth following the algorithm impact.