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SEO Case Study — Logistics Company Recovery

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SEO Case Study — Logistics Company Recovery

Client Background

  • Overview

    A mid-sized logistics company offering end-to-end supply chain solutions experienced a sharp drop in online visibility and client enquiries after a major Google algorithm update in March 2023. The sudden decline in rankings affected their digital performance and slowed business growth.

40%
Organic Traffic
25%
Increase in Enquiries & Bookings
30%
Drop in Bounce Rate on Mobile
Top 10
Google Rankings for keywords

Challenge

  • Key SEO Challenges
  • Technical SEO Gaps
  • Poor Core Web Vitals (slow LCP, unstable CLS).
  • Mobile usability issues, leading to high bounce rates.
  • Sitemap and robots.txt errors blocking search engine crawling.
  • Outdated or missing structured data (schema markup).
  • On-Page SEO Issues
  • Thin, outdated content not aligned with user search intent.
  • Weak or missing keyword strategy.
  • Poorly written meta titles/descriptions and header structure.
  • Broken internal linking that limited content discoverability.
  • Off-Page SEO Gaps
  • Lack of high-quality backlinks.
  • Inactive social media presence.
  • Few client reviews or testimonials to build trust.
SEO planning and keyword research
SEO Case Study — Logistics Company Recovery

Strategy & Approach

Solution

  • Technical SEO Fixes:
    • Improved Core Web Vitals through image compression, CSS/JS optimisation, and CDN setup.
    • Rebuilt mobile-friendly layouts for key service pages.
    • Reconfigured sitemap and robots.txt to improve indexing.
    • Implemented modern schema markup for services and blogs.
  • On-Page SEO Overhaul:
    • Rewrote all service page content to match user intent.
    • Integrated high-intent keywords and FAQs.
    • Optimised all meta tags and page headers.
    • Built an effective internal linking structure.
  • Off-Page Strategy:
    • Ran backlink outreach campaigns for domain authority.
    • Reinvigorated social media content and engagement on LinkedIn & Twitter.
    • Collected and showcased client reviews to boost credibility.

Performance Overview

40%
Organic Traffic
25%
Increase in Enquiries & Bookings
30%
Drop in Bounce Rate on Mobile
Top 10
Google Rankings for keywords

Results

In 6 months

  • +40% Organic Traffic
  • +25% Increase in Client Enquiries & Bookings
  • 30% Drop in Bounce Rate on Mobile
  • Top 10 Google Rankings for core logistics keywords
  • +40% Growth in High-Quality Referring Domains

Conclusion

  • The SEO recovery strategy successfully restored search visibility, improved engagement metrics, and accelerated business growth following the algorithm impact.
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