• Client Industry: Immigration & Visa Consultancy
• Business Type & Size: Professional visa consultancy service offering Schengen & UK visa assistance
• Target Audience:
  • United Kingdom (UK) residents
  • Individuals seeking professional Schengen & UK visa assistance
  • Travelers, business professionals, and families
• Primary SEO Goal: To build organic visibility in the UK search market, achieve keyword rankings for Schengen & UK visa services, and establish authority through SEO and Answer Engine Optimization (AEO).
• Project Duration: 2 to 3 months

Starting Point

Near zero organic traffic with no visibility in UK SERPs and low domain authority. Google Analytics and Search Console were not configured.

Strategy + Early Outcomes

• Strategy focused on building a strong SEO foundation for the UK market through technical optimization, UK-focused keyword targeting, and search-intent aligned content.
• Website fully indexed in the UK and initial rankings appeared for competitive visa keywords.
• AEO visibility achieved in Google’s AI Overview by Month 2.
• Early traffic delivered a healthy 4% CTR indicating strong relevance.

Technical SEO

• To identify and resolve crawl and indexing issues.
• Improve site structure for better crawl efficiency.
• Optimize page speed and mobile usability.
• Create and verify Google Search Console.
• Optimise XML sitemap and completed URL indexing.
• Outcome: Website became fully crawlable, indexable, and visible in UK search results.

Keyword Research & Targeting Strategy

• Tools Used: Google Search Console (GSC), Google Analytics (GA)
• Final Target Keywords:
• UK schengen visa assistance london
• Schengen visa services in UK
• uk schengen visa services
• Schengen & UK Visa Consultant London
• UK & Schengen Visa Assistance London
• visa services London for Schengen & UK visa
• Professional Schengen Visa in UK
• Note: Keywords finalized based on UK user intent without creating separate location-based pages.

On-Page SEO Optimization

• UK-focused (location-specific) meta titles and meta descriptions.
• Optimized H1–H3 heading structure.
• Content refined for UK search intent.
• Improved internal linking between service sections.
• Enhanced content clarity and keyword placement.

Content Strategy & AEO Optimization

• Optimized service pages with SEO + AEO content; structured answers for common visa queries.
• Improved formatting for AI Overview eligibility.
• Key Achievement: AEO ranking achieved in Month 2, with the website appearing in Google’s AI-generated answer results for a UK-targeted keyword.

Local SEO (Google Business Profile)

• Created and verified Google Business Profile; aligned business info for UK audience.
• No dedicated location pages created as part of this project.

Month 1

• Technical/on-page audit; UK keyword research; GA + GSC setup; sitemap submission; indexing completion.
• On-page implementation and UK-focused content optimization.

Month 2

• AEO content structuring; first rankings + AEO visibility; technical improvements; CTR analysis.

Organic Visibility (Google Search Console)

• Total Impressions 198
• Total Clicks 8
• Average CTR 4%
• Average Position 56.3

Keyword Ranking Improvements

• Keywords started ranking on 2nd, 3rd, and 4th pages in UK SERPs.
• AEO placement achieved for a competitive UK visa keyword.

• Website established in the UK search ecosystem with a scalable SEO + AEO foundation.