• Overview: Between March 29 and August 26, 2025, Goodfellas Recovery & Breakdown LTD, a Birmingham and Solihull-based emergency vehicle recovery provider, achieved a dramatic uplift in online visibility

• High Competition – Birmingham’s recovery market is crowded with players like JP 24Hour Recovery and national chains.
• Low Initial Visibility – Minimal organic traffic due to weak content and unoptimised pages.
• Brand Reliance – Traffic was dominated by branded queries, limiting exposure to new customers.
• Mobile UX Issues – Pages loaded slowly on certain devices, alienating a mobile-driven audience (65 clicks came from mobile).
• Seasonal Fluctuations – Demand spikes around weather and holidays made consistent growth difficult.
• Boost Local SEO Visibility – Rank for high-value queries like “breakdown recovery Birmingham”.
• Drive High-Intent Traffic – Grow sessions on service pages such as Towing Services and Accident Recovery.
• Improve Engagement – Lift engagement time above 3 minutes and reduce mobile bounce rates.
• Strengthen Brand Authority – Build trust through backlinks, reviews, and Google Business optimisation.
• Generate Leads – Increase calls, quote requests, and “Send Location” button clicks.

Solution

• Technical SEO:
  • Fixed mobile speed and responsiveness issues
  • Improved crawlability and internal linking
  • Added schema markup for services and FAQs
• On-Page Optimisation:
  • Refined meta titles, descriptions, and headers with location-based keywords
  • Built dedicated service pages for towing, accident recovery, and vehicle transport
  • Strengthened cross-links between homepage and deep pages
  • Fixed mobile speed and responsiveness issues
  • Improved crawlability and internal linkin
  • Added schema markup for services and FAQs
• Content Strategy:
  • Introduced FAQs addressing customer pain points
  • Created keyword-rich service descriptions
  • Planned blogs like “What to Do After a Breakdown”
• Local SEO Growth:
  • Optimised Google Business Profile with images and accurate categories
  • Enhanced local citations in directories (Yell, Bing Places, AutoInsider)
  • Drove 50+ new reviews during campaign
• Authority Building:
  • Secured backlinks from automotive blogs and regional business sites
  • Amplified organic social posts to support brand awareness

Results

• 4,300 impressions & 116 clicks
• Top rankings for branded and local terms
• 5-minute engagement time and 99.3% new user acquisition
• This campaign has laid the groundwork for long-term dominance in Birmingham and Solihull’s recovery market.
• With continued focus on content, local SEO, and UX, Goodfellas is on track to become the #1 vehicle recovery brand in the region.

• The SEO campaign successfully positioned Goodfellas Recovery & Breakdown LTD as a leading local authority in emergency vehicle recovery across Birmingham and Solihull.