• Overview: PK Mortgages & Protection Services is a fee-free, whole-of-market mortgage broker based in London, serving clients across the UK. The firm provides residential mortgages, buy-to-let, bridging finance, development loans, life insurance, and general insurance under one roof.
• Key Strengths:
  • 100% independent and FCA-regulated advice
  • No broker fees for most clients
  • Access to the best UK mortgage and protection deals
  • Expertise in complex and specialist lending
  • Quick, jargon-free, and transparent service
• Mission: To make mortgages, protection, and finance simple, accessible, and trustworthy for homeowners, landlords, and investors across the UK.

• Zero Search Visibility – The website launched with no indexed pages, backlinks, or keyword presence.
• Highly Competitive Industry – Competing with major brokers, aggregators, and UK banks.
• Low Trust Signals – No structured data, schema, or SEO-optimised content to reinforce FCA credibility.
• Limited Organic Lead Flow – Reliance on referrals and social media without a sustainable inbound funnel.
• Fragmented Content Structure – Services existed but were not structured for SEO or internal linking.

From April to September 2025, PK Mortgages & Protection Services transformed its digital presence from zero organic visibility into a steadily growing SEO performer. By implementing a tailored SEO strategy targeting residential mortgages, buy-to-let services, and specialist finance, the brand achieved measurable growth in clicks, CTR, and keyword visibility within a highly competitive financial services market.

Technical SEO & Indexing

• Structured sitemap and robots.txt configuration
• Setup of Google Search Console and Bing Webmaster Tools
• Indexing of all priority service pages

On-Page SEO & Keyword Targeting

• Optimised meta titles, descriptions, and headers
• Added FAQs to key service pages
• Strengthened internal linking across Residential, Buy-to-Let, and Protection services

Content Creation & Optimisation

• Published keyword-focused blogs such as:
• How Fast Can Bridging Finance Be Arranged?
• Fee-Free Mortgage Brokers vs Paid – What’s the Difference?
• Rewrote homepage copy to improve engagement and CTR
• Integrated Trustpilot and Google Reviews for trust reinforcement

Local SEO Enhancements

• Optimised NAP consistency and local citations
• Built listings on Yell, FreeIndex, Bark, and UK business directories
• Implemented location-based schema markup

CTR Optimisation Strategy

• A/B tested meta snippets for high-intent mortgage terms
• Introduced power words such as “FCA Regulated”, “No Broker Fees”, and “Independent”

• Generate Organic Clicks from Zero – Move from 0 to 100+ clicks within 6 months.
• Improve Brand Visibility in SERPs – Rank for fee-free mortgage broker and buy-to-let specialist keywords.
• Build Authority in Financial Services – Strengthen relevance for mortgage, insurance, and bridging finance topics.
• Reinforce FCA Trust Messaging – Embed compliance, authority, and trust signals across SEO assets.
• Boost CTR with High-Intent Metadata – Achieve and sustain CTR above 3%.

Overview

Our SEO rollout was executed in phases over the 6-month campaign:

Phase 1: Technical SEO & Indexing

• Structured sitemap & robots.txt setup
• Setup Google Search Console and Bing Webmaster Tools
• Indexed all key service pages

Phase 2: On-Page SEO & Keyword Targeting

• Created optimised meta titles, descriptions, and headers
• Added FAQs to service pages
• Strengthened internal linking between service silos: Residential → BTL → Protection

Phase 3: Content Creation & Optimisation

• Published keyword-rich blogs:
• How Fast Can Bridging Finance Be Arranged?
• Fee-Free Mortgage Brokers vs. Paid – What’s the Difference?
• Rewrote homepage copy for engagement and CTR
• Added structured Trustpilot + Google Reviews integration

Phase 4: Local SEO Enhancements

• Optimised NAP (Name, Address, Phone) and map citations
• Built citations on Yell, FreeIndex, Bark, and business directories
• Embedded location schema

Phase 5: CTR Optimisation Strategy

• A/B tested meta snippets for terms like “buy to let broker UK” and “first-time buyer mortgage advisor”
• Added power words: “FCA Regulated,” “No Broker Fees,” “Independent”

Expand Blog Cluster

• Target long-tail keywords for SPV mortgages, life insurance after 50, and BTL limited company tax benefits.

Build Location Pages

• Create landing pages for London, Watford, Birmingham, and Manchester to support UK-wide reach.

GMB Optimisation & Local Trust Signals

• Push more review acquisition on Trustpilot & Google.

Structured FAQs & Conversion Features

• Add mortgage calculators, downloadable guides, and WhatsApp chat integration.

Digital PR & Link-Building Campaigns

• Target finance blogs, startup sites, and home-buying resources.

Performance Highlights

• 0 to 131 organic clicks within 6 months
• CTR approaching 4% across qualified mortgage queries
• Improved rankings for buy-to-let and bridging finance keywords

Key Insights

• Trust-led financial SEO can scale quickly with strong foundations
• Fee-free and independent messaging delivered above-average CTR
• Early backlinks and blog content established authority signals
• Buy-to-let and bridging finance keywords performed with minimal competition

• In just six months, PK Mortgages & Protection Services progressed from an unranked website to a growing SEO asset with strong CTR and increasing visibility.
• With its fee-free model, FCA regulation, and personalised service, the brand is now positioned to scale organic traffic and inbound mortgage leads.
• With continued content expansion, local SEO, and digital PR, PK Mortgages is on track to become a trusted UK-wide mortgage and protection broker.
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